CONCEPT CREATION

“SEEK FIRST TO UNDERSTAND, THEN TO BE UNDERSTOOD”

U.S. Navy Print

U.S. Navy Print

U.S. Army, Unpublished spec work targeting women who want to make the Army a career

U.S. Army, Unpublished spec work targeting women who want to make the Army a career

U.S. Army, Unpublished spec work highlighting the Army’s humanitarian role

Fictional client spec campaign to promote the flight experience as much as the destination

Fictional client spec campaign to promote the flight experience as much as the destination

Fictional client spec campaign to promote the flight experience as much as the destination

Fictional client spec work. Visual metaphor of product benefit